Launched by High-Proof Creative in 2019.
High-Proof Creative launched ‘Women In Distilling’ in 2019.
About High-Proof Creative
High-Proof Creative is a woman-owned & award-winning, niche marketing agency for the craft beverage industry. We provide services for companies nationwide in a variety of areas including branding & packaging, website development, design, marketing strategy, social media, content, SEO, and more.
Highlighting Women & Marginalized People in Distilling
Karen Locke, founder of Women in Distilling, was a full-time freelance writer prior to starting High-Proof Creative. During this time, she had trouble finding diverse sources for her articles, particularly women and people of color in the spirits industry. According to Locke, “Anecdotally, I heard people in the industry say there weren’t many women in distilling, but in a decade writing about craft spirits, I knew it was more likely these people weren’t getting the exposure and recognition they deserved.”